About

Social media content strategist & marketer. Canva connoisseur. Coffee & Haribo enthusiast (although, not at the same time).

I help small business owners and solopreneurs like you become your industry's queen bee with strategy-led, thumb-stopping content!

In 2016, I was two years into a freelance makeup artistry career and feeling completely lost in life. I was busy, but bored. I knew that it wasn’t what I wanted to do, and my only saving grace was a “silly little makeup blog” that I had started on the side.

That blog would change the trajectory of my life. I fell in love with the social media aspect, went on to gain thousands of engaged followers, and even won an award at the UK Blog Awards. Whilst cleaning brushes on the makeup counter, I wondered if I could use my blog as a springboard for a career in social media.

That same day, on my lunch break, I enrolled onto a Digital Marketing Diploma course; and with the stars aligning, a few weeks later I was approached for my first role in social media with a well-known gaming brand.

I got the job, put away the makeup brushes, and

I spent two amazing years throwing myself into the world of branded social: creating 360 strategies that drove results, analysing insights to inform strategic brand pivots, and leveraging emerging trends and platforms.

Another two years later and I was back in the world of beauty, building a PR, social media, and influencer marketing team from the ground up at a leading UK health & beauty distributor.

I stayed for five and half years, expanding my portfolio with fifteen global clients, before that entrepreneurial itch started to scratch so intensely that I decided to take the plunge and found Carat Creatives. My mission was (and still is) to empower small business owners, solopreneurs, service providers, and other creatives to become their industry's queen bee with strategy-led, thumb-stopping content.

Whether we like it or not we are visual beings, and social media content is a lot like dating app profiles: it's the first impression that stops the scroll (or swipe) . After that, it's the substance (your copy) and what makes you you that draws them in.

I spent two amazing years throwing myself into the world of branded social: creating 360 strategies that drove results, analysing insights to inform strategic brand pivots, and leveraging emerging trends and platforms.

Another two years later and I was back in the world of beauty, building a PR, social media, and influencer marketing team from the ground up at a leading UK health & beauty distributor.

Three months after my start date, I flew to L.A. to present a brand’s UK digital strategy – and I was absolutely terrified.

Because although I am adept in building an online presence, crafting seamless omnichannel strategies, and cultivating engaged communities; I’m also well-versed in imposter syndrome, burn out, and feeling completely overwhelmed.

But whenever those uneasy feelings surfaced and I knew I needed to refocus, the solution was always the same: just come back to the plan.

efficient workflow tools that will:

- Significantly reduce the time spent planning and organising your content

- Free up valuable time that could be spent on content creation and other business tasks

- Enable you to plan content in advance and maintain posting consistency

- Significantly reduce the time spent planning and organising your content

- Free up valuable time that could be spent on content creation and other business tasks

- Enable you to plan content in advance and maintain posting consistency

Then these are for you!

a set of done-for-you bespoke Instagram templates that:

- Will provide a jaw-dropping grid aesthetic, reflecting the quality of your offerings

- Save you hours of content creation time – simply edit, post, and thrive!

- Is a one-off worthwhile investment that offers endless value

Then check this out...

a monthly content creation partner who:

- Will take the burden and stress of content creation off your plate

- Always stays close to the numbers and data so that each post is strategically positioned

- Has oodles of experience with content and creative strategy

Then you'll want this!

a tailor-made social media & content strategy that:

- Makes showing up online as easy as Sunday morning

- Pops the hood on your current social media channels to identify strengths & weaknesses

- Provides a clear and actionable roadmap that is easily followable

Then you need this here...

For anything else, feel free to reach out to me here!

Contact me

“Carly was instrumental in rolling out new social media strategies across both Grosvenor Casino’s brand and club accounts, which provided a more cohesive and structured approach resulting in increased engagement, followers, and website traffic.

Carly was required to hit the ground running, which she did with the most utmost professionalism, and her positive, can-do personality was a welcome energy to the team!”

Simon Moller

Former PR & Social Media Manager, Mecca Bingo

"4 words when it comes to working with Carly: Breath. Of. Fresh. Air.

I've worked with her on a number of social-first projects over the years, but safe to say it never feels like work, whatever the task might be. She brings tonnes of energy and smart thinking to the table, and her knowledge within the world of social is so valuable – whether that be trends, tone of voice, best practice or anything else, Carly adds so much value.

On top of that she's just a pleasure to work with. I'd collaborate with her again in a heartbeat."

Jez Furlong

Co-Founder & Creative Director, Ruffle

"I had the pleasure of working alongside Carly for 6 years, and her knowledge, work ethic, and passion for social media were outstanding. She was great to work with, always striving for excellence and exuding a genuinely lovely presence.

Her inquisitive nature and eagerness to learn about the next big thing in the world of social media meant that she was constantly researching and expanding her knowledge.

Carly deserves huge success, and anyone fortunate to work with her will benefit greatly from her expertise and enthusiasm."

Ruth Morgan-Evans

Head of Marketing, FDD International

"I have had the pleasure of working with Carly for several years now, and throughout this time her professionalism, warmth, efficiency, and extensive brand knowledge has shone.

Carly is very responsive and supportive, and always appreciates the pressure of deadlines!

She has helped me with articles & interviews across all of my print and online publications, and is one of my all-time favourite digital marketers in the business; for being such a joy to work with and making my job easier, too.

Carly has excellent intuition, brilliant digital media skills and intel, and is always ahead of the game with industry insight."

Helen Wilson-Beevers

The Independent, Grazia, Glamour, Stylist, Marie Claire, House & Garden, Cosmo

"Carly is a social media champion who's able to get strategy sorted quickly, make your channels work for you, while being able to multi-task and bring fresh thinking to brands and businesses.

She's not afraid of getting stuck in, and I would highly recommend her if you're looking for someone with in-depth understanding of the social media landscape and want results!"

Caroline Webb

Former Head of Brand, Mecca Bingo

"Carly has been absolutely wonderful to work with, and was a huge asset in the launch of Imaraïs Beauty in the UK.

We appreciate all of the efforts, energy, and support given by Carly, and all of the incredible results that we achieved during our working relationship.

I highly recommend Carly to any brand looking for a leader in the space, who will care for your brand as if it is hers. Thank you Carly, we appreciate you!"

Aaron Hefter

CEO & Co-Founder, Imaraïs Beauty

“We had the pleasure of working with Carly for several years across various social media related projects, and can’t recommend her highly enough.

She provided a clear and perfectly executed creative direction for our designers, which was based on a complete understanding of what works best on social media. This allowed our team to create highly engaging content, which Carly expertly delivered across several social accounts to gain fantastic results and impact.

Above all else, Carly was a joy to work with and brought infectious energy to every project we worked on.”

Robbie Macvicar

Co-Founder, Sushi Social Media

“Carly is so easy to work with, making social media collaborations feel really fun and well considered, and I have always found her to be friendly and inspiring!”

Madeleine Spencer

Freelance Beauty & Wellness Editor, Evening Standard

"Carly is a joy to work with, always coming up with new and innovative ideas. She has her finger firmly on the pulse, and a brilliant knack of knowing how to engage any audience.

I wouldn't hesitate to recommend her to anyone looking for effective and insightful creative campaigns or a digital strategy!"

Fiona Hardman

Former PR & Social Media Manager, Mecca Bingo

"Working with Carly is a joy. She always comes to the table with enthusiasm and brilliant creative ideas as well as being incredibly easy to work with.

I more than highly recommend her, she is fab!"

Kim French

Head of Marketing, Coffee & TV

“Carly was instrumental in rolling out new social media strategies across both Grosvenor Casino’s brand and club accounts, which provided a more cohesive and structured approach resulting in increased engagement, followers, and website traffic.

Carly was required to hit the ground running, which she did with the most utmost professionalism, and her positive, can-do personality was a welcome energy to the team!”

Simon Moller

Former Social Media Manager, Grosvenor Casinos

“Carly was instrumental in rolling out new social media strategies across both Grosvenor Casino’s brand and club accounts, which provided a more cohesive and structured approach resulting in increased engagement, followers, and website traffic.

Carly was required to hit the ground running, which she did with the most utmost professionalism, and her positive, can-do personality was a welcome energy to the team!”

Simon Moller

Former Social Media Manager, Grosvenor Casinos

"4 words when it comes to working with Carly: Breath. Of. Fresh. Air.

I've worked with her on a number of social-first projects over the years, but safe to say it never feels like work, whatever the task might be. She brings tonnes of energy and smart thinking to the table, and her knowledge within the world of social is so valuable – whether that be trends, tone of voice, best practice or anything else, Carly adds so much value.

On top of that she's just a pleasure to work with. I'd collaborate with her again in a heartbeat."

Jez Furlong

Co-Founder and Creative Director, Ruffle

"4 words when it comes to working with Carly: Breath. Of. Fresh. Air.

I've worked with her on a number of social-first projects over the years, but safe to say it never feels like work, whatever the task might be. She brings tonnes of energy and smart thinking to the table, and her knowledge within the world of social is so valuable – whether that be trends, tone of voice, best practice or anything else, Carly adds so much value.

On top of that she's just a pleasure to work with. I'd collaborate with her again in a heartbeat."

Jez Furlong

Co-Founder and Creative Director, Ruffle

"I had the pleasure of working alongside Carly for 6 years, and her knowledge, work ethic, and passion for social media were outstanding. She was great to work with, always striving for excellence and exuding a genuinely lovely presence.

Her inquisitive nature and eagerness to learn about the next big thing in the world of social media meant that she was constantly researching and expanding her knowledge.

Carly deserves huge success, and anyone fortunate to work with her will benefit greatly from her expertise and enthusiasm."

Ruth Morgan-Evans

Head of Marketing, FDD International

"I had the pleasure of working alongside Carly for 6 years, and her knowledge, work ethic, and passion for social media were outstanding. She was great to work with, always striving for excellence and exuding a genuinely lovely presence.

Her inquisitive nature and eagerness to learn about the next big thing in the world of social media meant that she was constantly researching and expanding her knowledge.

Carly deserves huge success, and anyone fortunate to work with her will benefit greatly from her expertise and enthusiasm."

Ruth Morgan-Evans

Head of Marketing, FDD International

"I have had the pleasure of working with Carly for several years now, and throughout this time her professionalism, warmth, efficiency, and extensive brand knowledge has shone.

Carly is very responsive and supportive, and always appreciates the pressure of deadlines!

She has helped me with articles & interviews across all of my print and online publications, and is one of my all-time favourite digital marketers in the business; for being such a joy to work with and making my job easier, too.

Carly has excellent intuition, brilliant digital media skills and intel, and is always ahead of the game with industry insight."

Helen Wilson-Beevers

The Independent, Grazia, Glamour, Stylist, Marie Claire, House & Garden, Cosmo

"I have had the pleasure of working with Carly for several years now, and throughout this time her professionalism, warmth, efficiency, and extensive brand knowledge has shone.

Carly is very responsive and supportive, and always appreciates the pressure of deadlines!

She has helped me with articles & interviews across all of my print and online publications, and is one of my all-time favourite digital marketers in the business; for being such a joy to work with and making my job easier, too.

Carly has excellent intuition, brilliant digital media skills and intel, and is always ahead of the game with industry insight."

Helen Wilson-Beevers

The Independent, Grazia, Glamour, Stylist, Marie Claire, House & Garden, Cosmo

"Carly is a social media champion who's able to get strategy sorted quickly, make your channels work for you, while being able to multi-task and bring fresh thinking to brands and businesses.

She's not afraid of getting stuck in, and I would highly recommend her if you're looking for someone with in-depth understanding of the social media landscape and want results!"

Caroline Webb

Former Head of Marketing, Mecca Bingo

"Carly is a social media champion who's able to get strategy sorted quickly, make your channels work for you, while being able to multi-task and bring fresh thinking to brands and businesses.

She's not afraid of getting stuck in, and I would highly recommend her if you're looking for someone with in-depth understanding of the social media landscape and want results!"

Caroline Webb

Former Head of Brand, Mecca Bingo

"Carly has been absolutely wonderful to work with, and was a huge asset in the launch of Imaraïs Beauty in the UK.

We appreciate all of the efforts, energy, and support given by Carly, and all of the incredible results that we achieved during our working relationship.

I highly recommend Carly to any brand looking for a leader in the space, who will care for your brand as if it is hers. Thank you Carly, we appreciate you!"

Aaron Hefter

CEO & Co-Founder, Imaraïs Beauty

"Carly has been absolutely wonderful to work with, and was a huge asset in the launch of Imaraïs Beauty in the UK.

We appreciate all of the efforts, energy, and support given by Carly, and all of the incredible results that we achieved during our working relationship.

I highly recommend Carly to any brand looking for a leader in the space, who will care for your brand as if it is hers. Thank you Carly, we appreciate you!"

Aaron Hefter

CEO & Co-Founder, Imaraïs Beauty

“We had the pleasure of working with Carly for several years across various social media related projects, and can’t recommend her highly enough.

She provided a clear and perfectly executed creative direction for our designers, which was based on a complete understanding of what works best on social media. This allowed our team to create highly engaging content, which Carly expertly delivered across several social accounts to gain fantastic results and impact.

Above all else, Carly was a joy to work with and brought infectious energy to every project we worked on.”

Robbie Macvicar

Co-Founder, Sushi Social Media

“We had the pleasure of working with Carly for several years across various social media related projects, and can’t recommend her highly enough.

She provided a clear and perfectly executed creative direction for our designers, which was based on a complete understanding of what works best on social media. This allowed our team to create highly engaging content, which Carly expertly delivered across several social accounts to gain fantastic results and impact.

Above all else, Carly was a joy to work with and brought infectious energy to every project we worked on.”

Robbie Macvicar

Co-Founder, Sushi Social Media

“Carly is so easy to work with, making social media collaborations feel really fun and well considered, and I have always found her to be friendly and inspiring!”

Madeleine Spencer

Freelance Beauty & Wellness Editor, Evening Standard

“Carly is so easy to work with, making social media collaborations feel really fun and well considered, and I have always found her to be friendly and inspiring!”

Madeleine Spencer

Freelance Beauty & Wellness Editor, Evening Standard

"Carly is a joy to work with, always coming up with new and innovative ideas. She has her finger firmly on the pulse, and a brilliant knack of knowing how to engage any audience.

I wouldn't hesitate to recommend her to anyone looking for effective and insightful creative campaigns or a digital strategy!"

Fiona Hardman

Former PR & Social Media Manager, Mecca Bingo

"Carly is a joy to work with, always coming up with new and innovative ideas. She has her finger firmly on the pulse, and a brilliant knack of knowing how to engage any audience.

I wouldn't hesitate to recommend her to anyone looking for effective and insightful creative campaigns or a digital strategy!"

Fiona Hardman

Former PR & Social Media Manager, Mecca Bingo

"Working with Carly is a joy. She always comes to the table with enthusiasm and brilliant creative ideas as well as being incredibly easy to work with.

I more than highly recommend her, she is fab!"

Kim French

Head of Marketing, Coffee & TV

"Working with Carly is a joy. She always comes to the table with enthusiasm and brilliant creative ideas as well as being incredibly easy to work with.

I more than highly recommend her, she is fab!"

Kim French

Head of Marketing, Coffee & TV

“First off can I just say how utterly in love I am with everything that you have created for me! You have been a dream to work with; you have answered all of my questions and actioned all my requests to create a brand I am truly proud of and happy to share on my socials.

I could never have designed such an aesthetically pleasing and cohesive feed by myself. I find the video you have included with my templates invaluable! It's like a mini Canva tutorial, exactly what I needed! I also find all the mock-ups, documents and emails you created for my designs really helpful as I can refer to them whenever I need guidance.

I can't thank you enough for all your hard work, I am really pleased to have connected with you and excited to see my account grow thanks to your lovely work!"

Carolina

Astrology Coach, Astrology Caz