Calm & Connected

Calm & Connected: Your Ultimate Social Media Roadmap

Ditch the online overwhelm and remove the roadblocks to social media success!

You’ve just wrapped up a productive day running your small business, and are ready to connect with your online community who

has been waiting to hear from you.

Before, you would have groaned at the thought of posting only to receive 13 likes and 3 spam comments from ‘money doctors’,

so you’d have gone to the fridge to crack open a beer or make a cup of tea and not bothered at all. It just didn’t seem worth it,

as if you were throwing spaghetti at the wall to see what stuck. In a nutshell, you felt completely overwhelmed.

But after taking our ‘Calm & Connected’ social media strategy course, you now know exactly who your ideal client or customer is and you’re making

content just for them; you understand how sophisticated your market is so you’re able to adapt as and when needed; you have successfully analysed your competitors

and have uncovered opportunities to stand out with stronger messaging; and you know exactly what to post and where to post, so that your ideal client or customer

sees your content and thinks, “this is exactly what I need,” whilst hitting the follow button and whipping out their credit card.

Finally, empowered by your clear roadmap, it’s now a joy to show up online – and the spaghetti stays in the kitchen where it belongs!

Sound like what you've been looking for to take your social media game to new heights? All of this (and so, SO much more) is waiting for you

inside the 'Calm & Connected' course!

You’ve just wrapped up a productive day running your small business, and are ready to connect with your online community who has been waiting to hear from you.

Before, you would have groaned at the thought of posting only to receive 13 likes and 3 spam comments from ‘money doctors’, so you’d have gone to the fridge to crack open a beer or make a cup of tea and not bothered at all. It just didn’t seem worth it, as if you were throwing spaghetti at the wall to see what stuck. In a nutshell, you felt completely overwhelmed.

But after taking our ‘Calm & Connected’ social media strategy course, you now know exactly who your ideal client or customer is and you’re making content just for them; you understand how sophisticated your market is so you’re able to adapt as and when needed; you have successfully analysed your competitors and have uncovered opportunities to stand out with stronger messaging; and you know exactly what to post and where to post, so that your ideal client or customer sees your content and thinks, “this is exactly what I need,” whilst hitting the follow button and whipping out their credit card.

Finally, empowered by your clear roadmap, it’s now a joy to show up online – and the spaghetti stays in the kitchen where it belongs!

Sound like what you've been looking for to take your social media game to new heights? All of this (and so, SO much more) is waiting for you inside the 'Calm & Connected' course!

Dive deep into the mind of your ideal customer(s) to tap into their needs and desires
Fully understand your market to always stay one step ahead of the curve, and
Craft laser-focused content that speaks directly to your audience at every step of their journey to convert curious clickers into committed customers

Dive deep into the mind of your ideal customer(s) to tap into their needs and desires
Fully understand your market to always stay one step ahead of the curve, and
Craft laser-focused content that speaks directly to your audience at every step of their journey to convert curious clickers into committed customers

Step out of the social media guessing game and into crystal-clear clarity

Understand exactly who your ideal customer is, what they need, and how to deliver it

Bin the confusion; ooze online confidence

Learn to strategise like a pro to light your accounts on fire and cement yourself or small business as THE industry go-to

Don't chase wins, anticipate them

Understand your market’s sophistication so you can meet your online audience where they are, not where they were

Leave your competitors in the dust!

Unearth hidden opportunities, craft a magnetic brand voice, and dominate your niche

Decode the buyer journey

Craft compelling content with dialled in messaging that captivates your audience at every touchpoint

Turn lurkers into customers

Convert passive scrollers into must-have-this-now-take-my-money paying customers!

Analyse your market to perfectly position your business for success!

Lay the strategic foundations, thoroughly understand your landscape, and crystallise your place within it.

become a market mastermind and have laid the groundwork required to craft a powerful social media presence.

Develop a strong and authentic brand identity to stand out from the crowd!

Define your core values, aesthetic style, tone of voice, and competitor differentiation so you can own your story and confidently shine online.

have crafted a brand personality that's both authentic and magnetic, setting you apart from your competitors.

Know your value like the back of your hand!

Dive deep into your product suite, analyse strengths and weaknesses, and clarify the transformations you deliver.

have a clear and powerful value proposition, ready to attract your ideal customers.

Connect with your dream audience!

Develop buyer personas, explore audience awareness, and identify their motivations to start building genuine connections.

know your audience inside out: their pain points, motivations, desires, and needs.

Talk to your audience and get results!

Craft engaging content funnels, define your core content pillars, and explore creative territories with captions that speak directly to your ideal audience.

be confident in knowing how to hook your audience with engaging content and copy that drives results.

Become a channel master!

Match your content to the perfect platforms for you and your audience. Explore channel roles, content frameworks, and powerful story structures that sell.

understand different channel roles to build a content calendar that takes the guesswork out of every post.

What's working? What's not?

Learn how to analyse your data through a series of social media metrics, and leverage social media tools to refine your strategy for longterm success.

know how to track your results, understand what is and isn't working, and adapt your strategy for continuous growth.

Put it all together to create your personal social media blueprint!

Weave together the learnings from all modules to craft a super clear step-by-step roadmap so you can FINALLY enjoy showing up online with confidence!

have ditched the social media overwhelm and learnt how to strategise like a pro!

FREE 4-part video masterclass before paying a penny
8 modules
60 lessons including 22 video lessons
FREE content calendar and analytics tracker template
1 month's FREE membership to 'The Gold Vault' for support (coming soon)
Detailed AI prompts to assist you and save time
Lifetime access so you can work at your own pace
Access to all course updates and tweakments

FREE 4-part video masterclass before paying a penny
8 modules
60 lessons including 22 video lessons
FREE content calendar and analytics tracker template

1 month's FREE membership to 'The Gold Vault' for support (coming soon)
Detailed AI prompts to assist you and save time
Lifetime access so you can work at your own pace
Access to all course updates and tweakments

Pull back the curtains of my '8 Ps' framework for £0!

'Calm & Connected' is my best training, and my free 4-part masterclass is my second best training.

Steal the social media strategy framework I've continuously developed over 8+ years for global giants completely free!

Pull back the curtains of my '8 Ps' framework for £0!

'Calm & Connected' is my best training, and my free 4-part masterclass is my second best training.

Steal the social media strategy framework I've continuously developed over 8+ years for global giants completely free!

Join the masterclass waitlist and be notified when it's ready!

*check your email after clicking the button for the first part! Your details will never be shared.

about my framework...

Simon Moller, Former Social Media Manager

Grosvenor Casinos

“Carly was instrumental in rolling out new social media strategies across both Grosvenor Casino’s brand and club accounts, which provided a more cohesive and structured approach resulting in increased engagement, followers, and website traffic.

Carly was required to hit the ground running, which she did with the most utmost professionalism, and her positive, can-do personality was a welcome energy to the team!”

Robbie Macvicar, Co-Founder

Sushi Social Media

“We had the pleasure of working with Carly for several years across various social media related projects, and can’t recommend her highly enough.

She provided a clear and perfectly executed creative direction for our designers, which was based on a complete understanding of what works best on social media. This allowed our team to create highly engaging content, which Carly expertly delivered across several social accounts to gain fantastic results and impact.

Above all else, Carly was a joy to work with and brought infectious energy to every project we worked on.”

Caroline Webb, Former Head Of Brand

Mecca Bingo

"Carly is a social media champion who's able to get strategy sorted quickly, make your channels work for you, while being able to multi-task and bring fresh thinking to brands and businesses.

She's not afraid of getting stuck in, and I would highly recommend her if you're looking for someone with in-depth understanding of the social media landscape and want results!"

FAQs

Am I guaranteed results?

Success and results come to those who put the hard work in and are consistent. Therefore, although this course will give you an effective framework, you are not guaranteed any specific results or income. By signing up to the course, you will be acknowledging that.

What is your refund policy?

Due to the nature of digital products, unfortunately no refunds can be issued in any circumstance. Please do reach out via our Contact page if you have any issues at all and we will do our best to help you!

How long do I have access for?

As one of the benefits, you will be granted access to the course for as long as it's available.

How much experience do you have in this?

At the time of creating this course, I've had over 8 years' experience creating and implementing social media strategies and managing social media accounts for over 15 global brands. You can find out more about me and my experience on the About page!

Is this course niche specific?

Nope! I've personally seen success with this framework across the entertainment, gaming, health, beauty, hair, and lifestyle niches, and it can work for yours too, whatever it is!

Do I need any previous social media experience for this course?

It doesn't matter whether you are a complete social media novice or a seasoned pro in need of going back to the drawing board, this course is suitable for all experience levels. Plus, the included AI prompts make it easier to fulfil the course content and help you utilise your learnings upon completion.